«Labels are a visual pleasure that contributes to the enjoyment of the wine.» – Manuel Álvarez-Arenas
Courageous wine-making from the Mancha
The Mancha is the region that is home to the slightly crazy Don Quixote, who, in the name of his ideals, fought against windmills and wineskins. The story of the Tinedo vineyard shows how the adventures of the passionate knight from the classic Spanish novel are still of significance today. In order to understand it, we first have to explain a bit more: From 1865 to the early 20th century, the vine pest, which had been introduced from North America, destroyed a large part of the European wine-making regions. Due to its climatic conditions, the Mancha was spared an invasion of the ravenous pests. As a result, the demand for wine from the region of Castile suddenly exploded. The small bodegas rapidly disappeared and were replaced by large, industrialized farms. When the vine pest situation began to improve, the price of wine in the Mancha plummeted.
Anyone who still wanted to make a profit had to supply lots of wine at the cheapest price possible. «My grandparents and my father wanted to keep their small bodega at any price», explains Manuel Alvarez-Arenas, who manages the family vineyard Bodega y Viñedo Tinedo together with his sister. «That was actually the dumbest thing you could have done at the time», says Manuel laughing, and adds: «But it is thanks to this stubbornness that today we have what is probably the most exceptional farm in the Mancha.» This is why the three siblings launched the Max wines to commemorate the 170th anniversary of the farm's existence, An homage to their father and his passion for continuing to manage the vineyard despite all the resistance he faced, without every knowing whether his livelihood would have a future. He was completely committed to his ideals, a true hero of the Mancha – one could undoubtedly write a novel about him.